Many writers work on individual articles over the years as project assignments shift. I've included links to:
Google Analytics articles for which I was the original author and those articles are still substantially the same as the last version I published
Google Analytics articles for projects that I took over and to which I made substantial updates
Search Ads 360 content for which I provided mostly updates
The above was true as of February 2024. I imagine that the farther we are from that date, the less true that becomes.
This page also includes references to other projects I've worked on where links are not available or not material.
Met with vendor writers to improve their understanding of Analytics and of tech writing in general; peer-reviewed their work
Google Analytics 4 product integrations
New and updated content for all Analytics features available in Firebase
Google Analytics 360
Admin module
Audiences and Remarketing (original writer for these features)
Examples of audiences in Google Analytics and how to create them
Share audiences in Google Analytics with your linked advertising products
Reporting (initial versions of articles through Beta release)
Maintenance of Univeral Analytics content
MMM data platform
Set up help center for the MMM writers
Policies and data privacy
GDPR, CCPA, LGPD, and later Shrems II compliance
Worked with Legal, PM, PgM, and ads tech writers to update product documentation and policy docs, and coordinate localization and publication to get ahead of multiple domestic and foreign privacy initiatives so our products and users weren't hampered by noncompliance.
Set up A/B tests to determine efficacy of adding video content to help-center articles.
Multi-quarter SEO project
Goal: Ensure that GA4 articles were surfaced first in search results
Used Search Console reports to collect top-100 user queries
Determined which article should be first result for each query
Worked with Media Lab to determine necessary article improvements
Results: Slide 1, Slide 2 (Full deck of methodology and results, playbook for other teams)
Worked with social-media team to amplify GA4 messaging
Provided tweet text and article links
Completed Google Data Analytics Certificate March 2022
Lead writer, Google Analytics 4 help center
Created the first version of the help center for Google Analytics 4, a new event-based version of the product. I covered all features except the Explorations module.
Wrote all content for new features (including admin features)
Updated existing content for migrated features (including admin features)
Participated in all weekly feature meetings
Researched all feature development (e.g., PRDs, comm docs)
Tracked the work of writer for Explorations module and writer for Google Tag Manager
After the beta release of GA4 and the new help center, 3 additional writers were assigned to the project
Universal Analytics
Note: Help for Universal Analytics is being deprecated along with the product. Links to help-center articles may not work after July 1, 2024.
Google Marketing Platform
All of the Platform Home documentation (GMP administration)
Audience Center 360 (Google's entry into the Digital Management Platform (DMP) market
All documentation for initial release
In-product education (in-product education panel)
Produced two video series to supplement written content (22 videos). Secured production facilities and talent, created graphics (except logo), edited all videos.
Segmentation (in reporting)
Documentation and video
Content grouping
Documentation and video
New Admin section of Analytics
51 articles
Content experiments (original author; this feature became Google Optimize)
Diagnostics (in-product troubleshooting)
Analytics Academy III (scripts for analysis lessons)
Migration of help-center content from v4 to v5 of Analytics
Managed localization of help center
Team building
Recruited / helped recruit 3 new team members
2011-2012 Set up boot-camp talks with SMEs
Google Vault
Google Apps Migration with IMAP Connector
Google Apps Migration for Microsoft Outlook
Google Apps Migration for Microsoft Exchange
Google Apps Migration for Lotus Notes
Message Archiving / Google Message Security and Discovery
Message Archiving Journaling for Microsoft Exchange