Google writing samples

Many writers work on individual articles over the years as project assignments shift. I've included links to:

This page also includes references to other projects I've worked on where links are not available  or not material.

Search Ads 360

Q4 2022 - Q2 2024

Google Analytics

2019 - 2022

Google Analytics 4 product integrations

Google Analytics for Firebase

Google Analytics 360

Admin module

Audiences and Remarketing (original writer for these features)

Reporting (initial versions of articles through Beta release)

Maintenance of Univeral Analytics content

MMM data platform

Policies and data privacy

Set up A/B tests to determine efficacy of adding video content to help-center articles.

Multi-quarter SEO project

Worked with social-media team to amplify GA4 messaging

Completed Google Data Analytics Certificate March 2022

2017 - 2019

Lead writer, Google Analytics 4 help center

Created the first version of the help center for Google Analytics 4, a new event-based version of the product. I covered all features except the Explorations module.

2010 - 2017

Universal Analytics

Note: Help for Universal Analytics is being deprecated along with the product. Links to help-center articles may not work after July 1, 2024.

Google Marketing Platform

Audience Center 360 (Google's entry into the Digital Management Platform (DMP) market

In-product education (in-product education panel)

Segmentation (in reporting)

Content grouping

New Admin section of Analytics 

Channel grouping

BigQuery Export

Remarketing and audiences

Dynamic remarketing

Demographics and interests

Enhanced Ecommerce

Roll-Up Reporting

Content experiments (original author; this feature became Google Optimize)

Diagnostics (in-product troubleshooting)

Analytics Academy III (scripts for analysis lessons)

Migration of help-center content from v4 to v5 of Analytics

Managed localization of help center

Team building



Google Vault

Google Apps Migration with IMAP Connector

Google Apps Migration for Microsoft Outlook

Google Apps Migration for Microsoft Exchange

Google Apps Migration for Lotus Notes

Message Archiving / Google Message Security and Discovery

Message Archiving Journaling for Microsoft Exchange